ZoomInfo: B2B Sales Intelligence Platform for Revenue Growth

What Is ZoomInfo and How Does It Work?

ZoomInfo is a comprehensive go-to-market intelligence platform that provides businesses with accurate, real-time data about potential customers. The platform combines advanced contact and company research capabilities with intent data, visitor identification, conversation intelligence, and workflow automation to create a complete solution for sales, marketing, and recruitment teams.

Unlike traditional lead generation tools that provide outdated or incomplete information, ZoomInfo gathers data from multiple sources, including:

• Publicly available sources like websites and government records
• Contributions from customers
• Third-party data providers
• Direct telephone interviews

This multi-layered approach ensures you access the most current and accurate B2B intelligence available, enabling your team to reach the right decision-makers at exactly the right time.

Key Features That Drive Revenue Growth

Powerful Sales Solutions

ZoomInfo transforms your sales process with tools designed to identify and connect with qualified prospects:

• Comprehensive Contact and Company Research: Access detailed information on potential customers, including direct phone numbers, email addresses, and organizational structures. ZoomInfo's database helps you bypass gatekeepers and connect directly with decision-makers.

• Intent Data: Identify companies actively searching for your products or services. This powerful feature reveals businesses showing buying signals related to your offerings, allowing your sales team to prioritize leads with the highest purchase intent.

• Website Visitor Identification: Convert anonymous website traffic into actionable leads. ZoomInfo reveals which companies are exploring your website, providing valuable insights into potential customers showing interest in your solutions.

• Salesloft Integration: Streamline your sales workflow by synchronizing ZoomInfo's rich data with Salesloft, improving efficiency and ensuring your team works with the most up-to-date prospect information.

• Chorus: Analyze sales conversations to extract actionable insights. This feature helps sales teams understand what messaging resonates with prospects, enabling continuous improvement of your sales approach.

• Real-Time Chat: Engage website visitors instantly to increase conversion rates. This immediate connection captures interest at its peak, transforming casual browsers into qualified leads.

Marketing Solutions That Maximize ROI

ZoomInfo elevates your marketing strategy with data-driven solutions:

• Form Optimization: Reduce friction in your lead capture process by pre-filling forms with accurate data. This creates a seamless experience for prospects while increasing form completion rates.

• Precision Advertising Targeting: Deploy campaigns to exactly the right audience. ZoomInfo's detailed targeting capabilities ensure your marketing budget delivers maximum impact by reaching the decision-makers most likely to purchase your solution.

• Intent-Based Marketing: Align your marketing efforts with buyer interests. By identifying companies actively researching solutions like yours, you can create timely, relevant campaigns that speak directly to prospect needs.

• Website Visitor Intelligence: Transform anonymous traffic into marketing opportunities. Understanding which companies visit your site allows for targeted follow-up campaigns based on demonstrated interest.

Recruitment and Operations Excellence

ZoomInfo extends beyond sales and marketing to support your entire organization:

• Talent Search and Enriched Data: Access a vast database of potential candidates with detailed professional information, streamlining your recruitment process and helping you identify ideal talent faster.

• Workflow Automation: Eliminate repetitive tasks with powerful automation tools that free your team to focus on high-value activities while ensuring consistent data management.

• Data Enrichment: Maintain accurate, up-to-date databases across your organization. ZoomInfo automatically refreshes and enhances your existing data, eliminating the cost and inefficiency of working with outdated information.

• Ideal Customer Definition: Identify the key characteristics of your most profitable customers to refine your targeting strategy and focus resources where they'll generate the highest return.

Transform Your Leads into Opportunities

Instantly access precise data and insights that will propel your business strategy to new heights.

Start for Free

ZoomInfo CoPilot: Your AI-Powered Sales Assistant

ZoomInfo's latest innovation, CoPilot, leverages artificial intelligence to revolutionize your sales process. This powerful assistant automates routine tasks, provides data-driven recommendations, and helps your team prioritize opportunities with the highest potential value.

CoPilot analyzes your historical sales data alongside real-time market intelligence to guide your team toward the most effective engagement strategies for each prospect, significantly increasing conversion rates and accelerating deals through your pipeline.

Why Businesses Choose ZoomInfo Over Competitors

When comparing B2B intelligence platforms, ZoomInfo consistently outperforms alternatives for several reasons:

• Superior Data Accuracy: ZoomInfo's multi-source verification process ensures you work with the most current and reliable information available, reducing wasted outreach to incorrect contacts.

• Comprehensive Platform Integration: Rather than cobbling together multiple tools, ZoomInfo provides a unified operating system for all your go-to-market activities, creating seamless workflows across departments.

• Actionable Intelligence: Beyond basic contact data, ZoomInfo delivers insights that inform strategic decisions, helping you identify market opportunities and adapt to changing buyer behaviors.

• Proven ROI: Companies using ZoomInfo report significant improvements in key metrics, including:

  • Reduced lead research time by up to 70%
  • Increased connection rates by 35-50%
  • Shortened sales cycles by 20-30%
  • Improved conversion rates across the entire funnel

How to Get Started with ZoomInfo

ZoomInfo offers customized pricing based on your specific needs and company size, ensuring you pay only for the features and capacity that deliver value to your business. While pricing isn't publicly listed, the platform's return on investment typically far exceeds its cost through improved efficiency and increased revenue.

To explore how ZoomInfo can transform your business growth strategy:

1. Request a personalized demonstration to see the platform's capabilities applied to your specific industry and use case
2. Consult with ZoomInfo's solution specialists to identify the optimal configuration for your team
3. Start with a focused implementation targeting your highest-priority growth challenges
4. Scale your usage as you document success and identify additional opportunities

Take Your Revenue Generation to the Next Level

In today's competitive B2B landscape, having access to accurate, actionable intelligence isn't just an advantage—it's a necessity. ZoomInfo provides the comprehensive data and tools your team needs to identify opportunities earlier, connect with decision-makers directly, and close deals faster.

Don't let your competition reach valuable prospects before you do. Equip your team with ZoomInfo's powerful B2B intelligence platform and transform your approach to revenue generation.

Transform Your Leads into Opportunities

Instantly access precise data and insights that will propel your business strategy to new heights.

Start for Free